In many of my class presentations, I take a few minutes to review the basics of a Google search operation. I just “stumbled upon” a great summary of the Google operation on the web.
This is a nice step-by-step guide to what happens when someone goes to Google and looks for something. It is all interesting, but the key parts for people wanting to get rankings for their sites is understanding the “index” database (where the engine stores all the information that will later be provided in a search, as well as the information that will determine who ranks where in the search results), and understanding the importance of the links that Google tabulates.
There is not much discussion here of where the links come from or how they are evaluated, but that is what we have the free Internet marketing Clinic for. Stop by some Wednesday evening when we are in session and see how we can help you promote your business over the web!
PS: If the StumbleUpon link above stops working, you can read the article at its original location here, “How Google Works“
“According to Forrester Research, 25% of US online retailers are planning at least some mobile features for 2010, compared with just 4% in 2009.”
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Mobile applications have not achieved much penetration in the marketing area yet, but there are signs that this may be changing. An article from eMarketer provides some of the reasons why businesses have not yet turned to mobile applications.
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In our Internet Marketing Clinic, we plan to have a presentation from a local developer of mobile applications in the near future. This will be a good opportunity to learn something about the mobile application environment and a chance to identify ways that mobile applications might offer some benefit to your web site and business.
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Watch our schedule to see when our guest will be presenting!
A new study reported in eMarketer indicates that 90% of local shoppers go online first to find what they are looking for! I find this an astonishing figure. It really says that no matter what kind of business you are in, you better have an Internet presence if you want to be effective in meeting your competition.
Local shoppers shop online first!
This chart, coming from BIA/Kelsey, makes the point clearly. Ignore this at your peril! If you are in business and not utilizing the web to inform your prospects about your products and services, your competitors are going to have an advantage over you. Someone competing with you will be using the web, and they are who shoppers will encounter when they go online.
