Improve Your Newsletter Performance
Many factors go into the creation of an effective newsletter, but deliverability is one of the more important. If your newsletter does not reach your subscriber for any reason, nothing else that you have done in the newsletter to enhance your business will matter.
Two good articles from Constant Contact describe the elements that contribute to better deliverability for your mailings.
The first article discusses the steps that ISP's take to identify "spam" on the Internet, and the steps that you can take with your mailings to avoid that designation and get your mail through the system.
The things that are examined to identify spam include:
1. The number of complaints made against the IP address
2. The consistency in numbers of email sent
3. Unknown user rate
4. Spam trap hits
The second article points out some good mailing practices you should observe to help your clients recognize your mailings in their Inbox as legitimate correspondence that they should look at.
These suggestions include:
1. Use a recognizable "from" name
2. Use a clear subject line
3. Make it relevant
4. Keep a clean list
5. Authenticate
6. Offer confirmed opt-in
One of the things that we often emphasize in our clinic presentations is the importance of "building a community" around your web site. Having an effective and dynamic newsletter can be a significant component of this strategy. Read these articles for more detail and a better understanding of how to make your newsletters work for your business!
Two good articles from Constant Contact describe the elements that contribute to better deliverability for your mailings.
The first article discusses the steps that ISP's take to identify "spam" on the Internet, and the steps that you can take with your mailings to avoid that designation and get your mail through the system.
The things that are examined to identify spam include:
1. The number of complaints made against the IP address
2. The consistency in numbers of email sent
3. Unknown user rate
4. Spam trap hits
The second article points out some good mailing practices you should observe to help your clients recognize your mailings in their Inbox as legitimate correspondence that they should look at.
These suggestions include:
1. Use a recognizable "from" name
2. Use a clear subject line
3. Make it relevant
4. Keep a clean list
5. Authenticate
6. Offer confirmed opt-in
One of the things that we often emphasize in our clinic presentations is the importance of "building a community" around your web site. Having an effective and dynamic newsletter can be a significant component of this strategy. Read these articles for more detail and a better understanding of how to make your newsletters work for your business!
Labels: community building, Internet marketing, newsletters
posted by RGMyers at 5:43 AM
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