How to Build Links Fast: 101 Tips & Strategies

"Link Building... Time-intensive. Frustrating. Sometimes confusing. Yet Unavoidable. Because ultimately, it's still the trump card for higher rankings."

The authors of this article have provided a very useful list of ways to get links for your web site, and illustrated it by starting with a tip that really works! This blog post proves that it works!

Reviewing this list is definitely worth your time. You won't find every item useful for your own business, but there are plenty of things that can be very helpful to you, and work in your specific environment. Within the 101 items on the list are about 30 bad ideas pointing out bad practices, so be sure that you note the point in the list where it switches from things-to-do to things-to-NOT-do!

You do need to go through the list to get the details, but I will summarize some of the key ideas here.

• Become an authority and create lists. There are a number of specifics listed in this general concept, but the basic idea is to put something on your site that is worth linking to. Observe that I am proving this concept by blogging about this list and linking you to it!
• Use PPC judiciously. This is the most interesting idea I have come across giving a reason to use PPC ("Pay Per Click")! The idea is that, after you have created a "link magnet" (see the first point!), you promote that page by purchasing some keyword phrases that will get traffic directly to that information. If it works for you, you will get a lot of leverage for the money spent on PPC.
• Use news and syndication. We talk about this technique all the time in our search engine marketing clinic. The list provides several specific ideas that you can use in pursuing this approach. Basically, you are planting links all around the web with this approach.
• Directories, social media, etc. Many directories can be really helpful to you, and all social media are becoming much more important and useful.
• Join local organizations that provide links. Many professional associations include a link to your site on the membership lists. Look into these in your business field and consider local chambers of commerce, networking groups, etc., etc., etc.....

There are many more concepts in the list, but this should be enough to give you the idea. Near the bottom of the list, the authors switch to telling you things to avoid. Many  of these just have to be tongue in cheek to fill out their total of 101 ideas, but many of them are practices that used to work or techniques that people actively use today, but that can get you in trouble if you get caught at it. These are worth your time to review, but make sure you have mentally switched gears to put a big "X" through each of these points as you absorb them!

Addendum: I posted this article on 10/3, and set up a PPC campaign to send traffic to it. On 10/17, when I checked my traffic, this page had ten times the pageviews of the next highest page on my blog! I have to believe this works!!