Companies that Spend on Search Are Frustrated

"To improve results, the study recommended the use of dynamic landing pages, so that “users who click through find content, images, messages and offers that are customized and highly relevant to them.”"

This report always focuses on advertising (click on the title to see the report), which is not really what we do in our clinic, but the information about searcher behavior and marketers experience seems relevant just the same. What this report says is that marketers are not getting the results that they want from their efforts because searchers are not landing on pages that address their interests immediately and directly.

Remember that our approach to marketing on the web bypasses this problem completely. We always emphasize optimizing your pages to attract traffic on specific phrases that are relevant. Our goal is to have a searcher land directly on the page on the web site that is most relevant to the search. That is exactly what the recommendation in this article amounts to, and where we have been all along!

It is always rewarding to see our approach to Internet Marketing validated by these kinds of reports. The approach is sound, and that is why our participants report so much success for their web sites as a result of attending our marketing clinic and applying what they learn to their businesses.