The right click distance can improve your search engine rankings
"Some search engines (including Google) seem to take click distance into account when calculating the ranking of web pages. The lower the click distance, the more value is given to a web page."
Sounds good! What is "click distance", you might ask? This refers to the number of clicks that it takes to move from your home page to a specified page. To cut to the bottom line quickly, what this means is that pages that have a link to them from your home page are considered to be more important (and that contributes to their ranking value) than pages that are only accessible from other pages on your site.
This point also illustrates and confirms the value that a page on your site with a site map still has value in helping you to rank. A site map page is simply a page on your web site that contains a link to every major page on your site. If it is manageable, you should have a link on this page to EVERY page on your site, but that can be impractical for very large sites. Use your judgment, but make sure that your most important ranking pages are included here. A link from your home page to your site map page puts every page listed there only two clicks away from your home page. This kind of page still has a value that is not replaced by having a sitemap file in your root directory, although that is certainly good practice, as well. Do both!
This article (click on the title above, to read the full article) goes on to say,
"In addition to the click distance, some search engines might also take the directory structure into account.
A web page with the URL www.example.com/page.htm is considered more important than a page with a URL that points to a sub directory: www.example.com/here/there/whereever/page.htm"
Paying attention to these kinds of details will pay off in improved rankings for your site on all the keyword phrases that you include on your major pages. Remember, attention to detail is what makes for effective internet marketing and what will give you the edge in a very competitive field!
Sounds good! What is "click distance", you might ask? This refers to the number of clicks that it takes to move from your home page to a specified page. To cut to the bottom line quickly, what this means is that pages that have a link to them from your home page are considered to be more important (and that contributes to their ranking value) than pages that are only accessible from other pages on your site.
This point also illustrates and confirms the value that a page on your site with a site map still has value in helping you to rank. A site map page is simply a page on your web site that contains a link to every major page on your site. If it is manageable, you should have a link on this page to EVERY page on your site, but that can be impractical for very large sites. Use your judgment, but make sure that your most important ranking pages are included here. A link from your home page to your site map page puts every page listed there only two clicks away from your home page. This kind of page still has a value that is not replaced by having a sitemap file in your root directory, although that is certainly good practice, as well. Do both!
This article (click on the title above, to read the full article) goes on to say,
"In addition to the click distance, some search engines might also take the directory structure into account.
A web page with the URL www.example.com/page.htm is considered more important than a page with a URL that points to a sub directory: www.example.com/here/there/whereever/page.htm"
Paying attention to these kinds of details will pay off in improved rankings for your site on all the keyword phrases that you include on your major pages. Remember, attention to detail is what makes for effective internet marketing and what will give you the edge in a very competitive field!
Labels: links, optimization
posted by RGMyers at 12:08 AM
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