Opportunity Abounds!

I am continually impressed by how the Internet allows small businesses to compete effectively with much larger companies. That characteristic is one of the things that draws me to this field.

I ran across an interesting sentence in a recent edition of The Economist that said, "Only 5% of European Union companies born since 1980 have made it into the list of the 1,000 biggest in the EU by market capitalisation (sic). In America, the figure is 22%."

Most of us in small businesses will never make it to this list, but I am impressed by the large number of companies started in the United States that have made the list. Most businesses don't have the reach to even aspire to this kind of growth, but I am inspired by the thought of the possibility.

One of my posts earlier this year referred to the ease of starting a business on the internet, and that ease certainly contributes something to the startling number of really successful companies compared to the experience in the European Union. Clearly, the environment in the United States is more favorable to start-ups than the environment in the EU, but the internet is definitely a part of that environment.

Never forget, while you are working away on improving the performance of your web site, that the potential rewards for learning to be effective on the web are huge!