Demographics of Facebook Growth

"Facebook may have started as a site geared toward the college crowd, but as the most popular social network in the US, it has broadened its user base considerably."

Things are always changing on the web, and it is important to keep up! This report discusses the growth of users of Facebook and the shift in the descroiption of who is on the service.

What we see is a growth in older users and in female users. Facebook, like much of the web, began with a larger component of young male users. As their demographic appeal changes, so do the opportunities to make use of the medium to reach diferent audiences. Always remember that you have to go where your prospects are! If they are now on Facebook, you need to be there too!