Calling In Pros to Refine Your Google Image

"Google's ubiquity as a research tool has given rise to a new industry: online identity management. The proliferation of blogs and Web sites can allow angry clients, jealous lovers or ruthless competitors to define a person's identity. Whether true or not, their words can have far-reaching effects."

Several people, at different times recently, have had problems with people posting things on the web that they were uncomfortable with. In one case, a friend's associate put up a lot of links to his name offering "escort services" so that it would look like he was in the business of setting up connections for people. This was a deliberate attempt to embarrass and cause problems. In another case, a search for my contact's name brought up some other blog postings that could be awkward for her business to be associated with. This was more of a "coincidental" situation rather than something deliberate, but it was still a problem.

In both cases, I had to tell them that there was no "direct" action that they could take to remove the problem materials, and that the only thing they could realistically do is to "push" the problem references out of sight by establishing a more robust presence on the web for material that they did want to be associated with.

It is unfortunate that this is the case, but there is simply no way to get things that are bad for you removed from the web. This article describes a solution offered by different companies whowill help you deal with this if it happens to you. What they are doing is implementing the practices that we teach in the Internet Marketing Clinic each month to help you build a strong position on the Internet.