Social Media for the Executive

"How many times have you heard, 'Not on Twitter / Facebook / LinkedIn? You're way behind.'"

Pierpont Communications, a leading marketing firm here in Houston, recently took a look at social media from the perspective of a business executive and posted some interesting reactions to their blog.

The author made four points:

1. You expand your reach with these tools and can learn more about the people that you are dealing with in your business. That is always helpful.
2. Social media provide an inexpensive and efficient means of gathering information and maintaining contact.
3. Social networks are growing every day and more and more of the people you would like to reach are becoming available through this medium.
4. These media can provide you with early warnings about negative comments about your business that can give you an opportunity to take some action to counter the effect of the comments on your business.

In another blog entry on the same date, other authors from the same company provided more suggestions about how to think about and integrate these new media resources into your marketing strategy.

Keep in mind that the world is always changing and it is important to keep up with the changes if you want to be in the action. The growth of what we call "social media" is only one of the recent developments that is having an impact on business. Look into it and think about how it can be useful to you and your business or you may be falling behind your competitors without realizing it!