Why Pizza Giants Want Customers to Click, Not Call, for Delivery

"The major pizza chains now do 20% to 30% of their business online, but they want that figure to climb a lot higher, to 50%."

Businesses of every type are adjusting their business models to take advantage of the Internet. In the case of pizza delivery, there are several driving factors:

• It's more efficient than answering the phone. Employees can be making pizzas instead of talking to customers.
• Customers are more likely to respond to promotions for new products.
• The customers tend to be higher income and less resistant to economic downturns.
• Customers tend to be younger, which is a strong demographic for the pizza business.

These chains are also changing their web sites to be more responsive to customers and make for a better ordering experience. One example is the use of cookies to identify returning customers. When a new customer is detected, there is a delay in ordering because they have to enter their address and phone number so the delivery can be made. To compensate for this, the companies offer special promotions to new customers. returning customers are rewarded by the process being so much more efficient because the site remembers their information and they can place an order in under 15 seconds!

This is one more example of ways that businesses have to rethink their operations in order to make the best use of the Internet. The whole world is changing and your choice is to get on board the train or get run over by it!

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