Blogging Has Come a Long Way, Baby

"“Blogging activity presents new opportunities for marketers to monitor and influence conversations relevant to their businesses,” says Mr. Verna. “Opportunities no marketer should ignore.”"

Research cited in this article reports 86.8 million Internet users in 2008 who read blogs at least monthly. This is estimated to be 45% of Internet users! These are big numbers and command the attention of anyone who is marketing on the web. These numbers are projected to grow over the next five years, both the absolute count and the percentage of total users. One major rule of marketing is that you have to go where the audience goes. For someone interested in marketing on the web, that means you have to get involved in blogging!

To read the article, click on the title link...