US Local Ad Market Shrinking

"The good news is that the local online ad market is growing, and will continue to make up a larger percentage of the local advertising sector."

More data from eMarketer shows how the local Internet market will be changing. While they predict that local advertising overall will drop (dramatically in 2009!), they also believe that the Internet share will increase over the projected time period (through 2013). While the bulk of what makes up their prediction is advertising, the impact on search optimization focused on local activity will certainly also follow this pattern.

We have emphasized in our clinics various techniques for reaching searchers interested in local services and products. Employing these techniques effectively will become more and more important for businesses with a local orientation. "Local", of course, means wherever you sell or deliver your services or products. It has more to do with the market you are trying to reach than it does to where you are physically located. Keep that in mind as you devise your strategy!

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