Social Nets and Blogs More Popular Than E-Mail
"... time spent on social networks and blogging sites is growing at over three times the rate of overall Internet growth."
A new segment of the Internet is experiencing substantial growth with implications for all Internet marketing. This announcement shows the change in participation for various segments of the web. The segment showing the most growth from December 2007 to December 2008 is "Member Communities", otherwise known as "social media". This information is important to marketers because it indicates the movement of the audience to a new area of the web.
At the same time, the article has more statistics that document the fact that e-mail is still the most effective medium in terms of customer acquisition. It seems that the rates of people on social media clicking on ads and following through with purchases is quite low.
All this information focuses on ads and selling. The article does not mention search engine optimization or its place in this environment. What all this information suggest to me is that search engine optimization and social media are both important in reaching an audience, educating the audience, and establishing an image for a business, with the actual sale or production of revenue assumed as a natural outgrowth of that kind of positioning.
Search is listed as the top sector in terms of "reach", moving from 84% in 2007 to 85.9% in 2008. The statistic refers to the "popularity of activity" of five sectors. The significant change that is being reported here is that in 2008, "Member Communities" moved up above "E-mail" in the rankings for the first time.
As different sectors become more or less important, the savvy marketer will make adjustments in his or her program to stay ahead of those competitors who are not as responsive to the changes.
Click on the title at the top to see the article.
A new segment of the Internet is experiencing substantial growth with implications for all Internet marketing. This announcement shows the change in participation for various segments of the web. The segment showing the most growth from December 2007 to December 2008 is "Member Communities", otherwise known as "social media". This information is important to marketers because it indicates the movement of the audience to a new area of the web.
At the same time, the article has more statistics that document the fact that e-mail is still the most effective medium in terms of customer acquisition. It seems that the rates of people on social media clicking on ads and following through with purchases is quite low.
All this information focuses on ads and selling. The article does not mention search engine optimization or its place in this environment. What all this information suggest to me is that search engine optimization and social media are both important in reaching an audience, educating the audience, and establishing an image for a business, with the actual sale or production of revenue assumed as a natural outgrowth of that kind of positioning.
Search is listed as the top sector in terms of "reach", moving from 84% in 2007 to 85.9% in 2008. The statistic refers to the "popularity of activity" of five sectors. The significant change that is being reported here is that in 2008, "Member Communities" moved up above "E-mail" in the rankings for the first time.
As different sectors become more or less important, the savvy marketer will make adjustments in his or her program to stay ahead of those competitors who are not as responsive to the changes.
Click on the title at the top to see the article.
Labels: community building, Internet marketing, social media, statistics
posted by RGMyers at 8:00 AM
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