6 Tips for Blogging in 2008
"... blogging is an excellent way to manage PR ..."
This is a nice piece on blogging with tips that we can all use. The key message that came across to me from this article was that you really need to pay attention to the small details of working your blog in order to get it to work most effectively for you.
For example, the author recommends hard coding keyword-rich links on the sidebar of your blog pointing to blog entries that are particularly important to your site. This kind of technique goes well beyond the concept of posting regularly to your blog to keep your content alive and fresh.
He also talks about writing keyword-rich titles for your entries, then, after posting them (and presumably, letting them get indexed?), returning to the entry and changing the titles to something that will be more eye-catching for readers. This reminds me of the difference between how newspaper headlines are written and how article titles or headlines need to be written for the web. Newspapers have had to adjust how their writers create headlines in order to make the stories findable on the Internet. I have even heard that search engines have made special adjustments to their search algorithms to accommodate newspapers' need for both kinds of headlines.
Overall, the message remains, the rewards go to those who pay attention to detail and have the persistence to apply good techniques to their work.
This is a nice piece on blogging with tips that we can all use. The key message that came across to me from this article was that you really need to pay attention to the small details of working your blog in order to get it to work most effectively for you.
For example, the author recommends hard coding keyword-rich links on the sidebar of your blog pointing to blog entries that are particularly important to your site. This kind of technique goes well beyond the concept of posting regularly to your blog to keep your content alive and fresh.
He also talks about writing keyword-rich titles for your entries, then, after posting them (and presumably, letting them get indexed?), returning to the entry and changing the titles to something that will be more eye-catching for readers. This reminds me of the difference between how newspaper headlines are written and how article titles or headlines need to be written for the web. Newspapers have had to adjust how their writers create headlines in order to make the stories findable on the Internet. I have even heard that search engines have made special adjustments to their search algorithms to accommodate newspapers' need for both kinds of headlines.
Overall, the message remains, the rewards go to those who pay attention to detail and have the persistence to apply good techniques to their work.
posted by RGMyers at 5:50 PM
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