Which elements lead to high Google rankings?
Axandra reported back in a May 2007 newsletter on the results of a ranking study performed by the German firm Sistrix. They include a link to the study report, but, unfortunately for me, that page is in German!
The summary is good, however, and reinforces the lessons that we have consistently promoted in our clinic, with only one new note.
Sistrix analyzed the influence of the following web page elements: web page title, web page body, headline tags, bold and strong tags, image file names, images alt text, domain name, path, parameters, file size, inbound links and PageRank.
In summary, the importance of these elements follows the order in which they are listed with the exception of inbound links, which are cited as being quite important. As with any such study, it is impossible to assign any specific measure of impact to the different elements. We emphasize understanding the concept of which is more important, and utilizing them all.
The one note that stood out from our general understanding of element significance was that H1 headline tags appeared to show less significance that the effects of tags H2-H6! This point really jumped out at me from the findings, and could be explained by Google continuing to battle the efforts of search engine optimizers.
Underlying all of this information is the understanding of the importance of getting the right keywords in use on the site in the first place! The elements discussed all relate to the proper use and placement of the keyword phrases.
Almost as an aside in the report, there was a mention that sites with very few parameters in the URL appear to rank higher than sites many parameters in the URL. This is interesting, as it is slightly different from the perspective that we have always taken on the structure of the URL, which is that it seems to inhibit the depth of crawl of a site. These are two slightly different perspectives on the issue, but with the same bottom line: complicated, parameter driven URL's don't perform as well!
The summary is good, however, and reinforces the lessons that we have consistently promoted in our clinic, with only one new note.
Sistrix analyzed the influence of the following web page elements: web page title, web page body, headline tags, bold and strong tags, image file names, images alt text, domain name, path, parameters, file size, inbound links and PageRank.
In summary, the importance of these elements follows the order in which they are listed with the exception of inbound links, which are cited as being quite important. As with any such study, it is impossible to assign any specific measure of impact to the different elements. We emphasize understanding the concept of which is more important, and utilizing them all.
The one note that stood out from our general understanding of element significance was that H1 headline tags appeared to show less significance that the effects of tags H2-H6! This point really jumped out at me from the findings, and could be explained by Google continuing to battle the efforts of search engine optimizers.
Underlying all of this information is the understanding of the importance of getting the right keywords in use on the site in the first place! The elements discussed all relate to the proper use and placement of the keyword phrases.
Almost as an aside in the report, there was a mention that sites with very few parameters in the URL appear to rank higher than sites many parameters in the URL. This is interesting, as it is slightly different from the perspective that we have always taken on the structure of the URL, which is that it seems to inhibit the depth of crawl of a site. These are two slightly different perspectives on the issue, but with the same bottom line: complicated, parameter driven URL's don't perform as well!
Labels: Internet marketing, keywords, optimization
posted by RGMyers at 9:49 AM
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