Why Big Guys Don't Do Search!

I often wonder why big companies with big budgets and staffs don't dominate the search field. After all, they have the resources to get the job done, and "it ain't rocket science"!

SearchInsider has an article that summarizes my thoughts pretty well. The basics are:

1. Search is small.
   
2. Search is measurable.
   
3. Search is hard.
   
4. Search is utilitarian.

When you think about this, it is good news for most small businesses. It means that you will not have to compete head-to-head against these organizations until their mindset changes.

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