How the Web Interacts with Brick & Mortar!

"Now, one company is planning 3-D-like tours of Cambridge, Mass., and other cities that not only venture down streets, but also inside some local businesses. Tourists to this virtual Cambridge will be able to click their way along a Brattle Street rendered in realistic detail, and move through the computer-generated interiors of dozens of nearby shops and institutions."

This story is really interesting because it shows how the web is influencing and changing how brick and mortar stores conduct their businesses. If you think about this for just a minute, you realize that prospects on the web no longer even have to visit a store to see the displays and promotions!

The more people can do about their shopping on the web, the better it is for web sites that have effectively built their web sites to respond to searcher interests.