Optimize Your Text for Search Engines!

"Notice that I also changed the sub-title of the book from “Fire Your Boss, Toss Your Alarm Clock, and Double Your Income With An Easy Transition Into Self-Employment” to “How To Work At Home With The Perfect Small Business Opportunity” for the Amazon copy."

Reading an excellent blog about how to start a business on the Internet, I came across this quote. I have often talked about how newspapers have had to change the way they write their headlines in order to accommodate search engines, and I thought this was a great illustration of the point I was trying to make.

Brian Armstrong, the author of this fine blog, goes on to say that "... very few people search for terms like “breaking free”, “fire your boss”, or “self-employment”... " so he rewrote his text to something that people would be searching for. In this article, and in several other of his posts, he talks about the importance of keyword research to determine what people are actually searching for. This is crucial to making your website deliver the kind of traffic you need to support your business.

I highly recommend this blog as a reference for great information about making money from the Internet. Brian's focus is more on how to make money from a blog than from moving product or services, but his writing style is easy to read and full of great information.