Mastering Both Kinds Of Link Building - Authority & Reputation

"... presence builds presence - simply being present in more channels will lead to you getting more links, more authority, more PageRank."

Here is a nice article outlining several important points about successful link building approaches.

The author makes a distinction between pursuing links based on page rank versus links based on anchor text. I have never made that sort of distinction in my own campaigns, but it is an interesting perspective.

What I like about this article is that he talks about the importance of getting good anchor text on internal links (those on the same site) as well as on external links (those on other sites that point to yours.) He also emphasizes the benefits of LOTS of promotion, that is, getting your presence out on the web in as many ways as you possibly can (see the quote above)!

Many of our classes have addressed such tools as article sites, press release sites, and blogs. These are all valuable tools for increasing your visibility on the web, and part of their appeal is their residual power once you have gotten them out there! With this residual power, the placements are also accumulative, that is, they all add up to more and more power for your site.

For effective marketing, the lessons are still, "Content, content, content" and "persistence" in pursuing good techniques for your site.