Saturday, June 02, 2007

U.S. Search Engine Rankings, April 2007

"Google continued to build on its lead in U.S. search market share, claiming nearly half of all searches conducted in April..."

New data shows that Google continues to dominate the search market. Experience within our class indicates that Google typically produces 80% or more of the search traffic that class participants get to their sites. This consistently exceeds the figures reported by these surveys.

One point reported in the survey may help to explain this phenomenon. When data was broken down by industry segment, and the traffic produced by Google compared to the traffic produced by search engines, Google's reported share rose dramatically.

In any event, the message is clear, "To compete effectively, you must focus your SEO efforts on Google!" Our weekly free Internet Marketing Clinic is your best tool for learning how to do this.

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