New Google rankings study
"The German company Sistrix analyzed the web page elements of top ranked pages in Google to find out which elements lead to high Google rankings. They analyzed 10,000 random keywords, and for every keyword, they analyzed the top 100 Google search results."
Another recent study re-confirms the information that we provide in our weekly free Internet marketing class at the Small Business Development Center in Houston! (We always enjoy getting confirmation of our approach from other authorities!)
The study analyzed the following web page elements: web page title, web page body, headline tags, bold and strong tags, image file names, images alt text, domain name, path, parameters, file size, inbound links and PageRank. All were found to have an influence on rankings.
While the article did not emphasize this point, it seems relevant to point out the importance of finding and using the right keywords. The study focused on what you do with the words in the construction of the web site in order to gain the most impact, but did not stress the importance of finding and using the right words to begin with.
This might be a harder fact to study and report on, but the importance lies in understanding the thought processes of the people that you are trying to attract to your site. Optimization is a matter of finding the "edge" over your competition in every small way possible and making use of that in constructing your site. Begin by understanding your target audience, then use the information presented in this report to communicate to the search engines in the most effective way!
Another recent study re-confirms the information that we provide in our weekly free Internet marketing class at the Small Business Development Center in Houston! (We always enjoy getting confirmation of our approach from other authorities!)
The study analyzed the following web page elements: web page title, web page body, headline tags, bold and strong tags, image file names, images alt text, domain name, path, parameters, file size, inbound links and PageRank. All were found to have an influence on rankings.
While the article did not emphasize this point, it seems relevant to point out the importance of finding and using the right keywords. The study focused on what you do with the words in the construction of the web site in order to gain the most impact, but did not stress the importance of finding and using the right words to begin with.
This might be a harder fact to study and report on, but the importance lies in understanding the thought processes of the people that you are trying to attract to your site. Optimization is a matter of finding the "edge" over your competition in every small way possible and making use of that in constructing your site. Begin by understanding your target audience, then use the information presented in this report to communicate to the search engines in the most effective way!
Labels: Internet marketing, keywords, optimization
posted by RGMyers at 8:31 AM
1 Comments:
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