Press Releases as Marketing Tools » Online Marketing Blog

"Press releases were originally designed as a communication tool between company PR staff or public relations firms and the media. But now that online news sites such as Yahoo News and Google News contain such an abundance of press release content and RSS makes it easy to syndicate news, press releases can be effectively used as a direct to consumer communication tool."

We have been talking for some time about the effectiveness of using press releases to promote your web site. This article documents how effective that approach can be, but also points out that success is not so simple as simply writing an article and sending it out. The author points out ten steps to follow in setting up your article to be effective. Some of these steps involve managing your site configuration to be able to measure your effectiveness, and some focus on making your press release interesting and informative to the recipients. this last point comes back to another of our mantras, which is, "Content is king!" Your content has to be meaningful to the readers in order to achieve its maximum effectiveness!

Following this article are a number of comment posts that provide supplemental information and are well worth reading for anyone who is considering investing time and energy in utilizing press releases as a promotional tool for a web site.