Keyword Research Tool
One of the things that we emphasize in creating an effective website is the importance of identifying the appropriate keyword phrases for the traffic you are attempting to attract to your site. There are several tools that we have used in class to illustrate how to go about finding and evaluating these phrases, and a new one has just come to my attention.
Our principal tool that we have used in class has always been Wordtracker, supplemented by Google's free tool provided in conjunction with its AdWords program. Each tool has certain advantages over the other. My preference for Wordtracker has always been based on ease of use, both in researching phrases and in downloading data to be used in other analysis, and on reasonable pricing. Google does not provide the same kind of data convenience, but adds the value of providing seasonal information about the searches in their database. On the other hand, it is free!
This new tool combines the features of both extensive database information and seasonal data. In addition, it offers some other features like focus on industry oriented searches, and keyword density analysis for pages. The disadvantage is that I find the tool much more expensive to use (than Wordtracker or Google).
For more information, you can go to their website at "KeywordDiscovery.com Keyword Research Tool". They provide customer testimonials for your reference.
Our principal tool that we have used in class has always been Wordtracker, supplemented by Google's free tool provided in conjunction with its AdWords program. Each tool has certain advantages over the other. My preference for Wordtracker has always been based on ease of use, both in researching phrases and in downloading data to be used in other analysis, and on reasonable pricing. Google does not provide the same kind of data convenience, but adds the value of providing seasonal information about the searches in their database. On the other hand, it is free!
This new tool combines the features of both extensive database information and seasonal data. In addition, it offers some other features like focus on industry oriented searches, and keyword density analysis for pages. The disadvantage is that I find the tool much more expensive to use (than Wordtracker or Google).
For more information, you can go to their website at "KeywordDiscovery.com Keyword Research Tool". They provide customer testimonials for your reference.
Labels: keywords
posted by RGMyers at 10:39 AM
4 Comments:
The problem with those type of keyword research tools is that they depend on your list of base keywords. So if you search for dog, you only get results back that include the word dog. You won't get results that return words like beagle, hound, etc.
You may like to check out Keyword Explode. This tool is complementary to other keyword research tools because it will build a list of words related to a keyword that you can then plug in to wordtracker, and similar products. You will find that you will build a massive and diverse set of niche keywords.
Alex has raised a good point in his comment. KeywordDiscovery and Wordtracker both provide a thesaurus function to assist with this issue, but the user does have to interact with the tool to get a comprehensive range of terms that could be meaningful.
I have not looked in detail at the software that he suggested yet, but it does look interesting. I would be interested in more feedback on any experience that anyone has with this tool.
Hi,
Just a correction, as Keyworddiscovery has a related search function that gives other keywords apart from the base seed term.
Cheers
David
Can also give KeywordSpy.com a try for a keyword research tool, with results actually reflecting what advertisers are using at the current time.
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