Using Keywords Effectively in Copy!

"One primary goal is to write copy so that the keyphrases are virtually undetectable when read by someone with no knowledge of SEO. "

Here is an article with some nice tips on how to utilize keywords in the copy that you write for your web site.

As we point out in our clinic, the point of your copy is to provide valuable information to your readers, and not to offend them with padded or unreadable content. The author of this piece, associated with Wordtracker, one of the sources of keyword information on the web, makes some very useful suggestions about how to write copy that makes use of keyword focus without being offensive to the reader.

Her suggestions?

• Keep It Sounding Natural
• Don't Use Keyphrases To Describe Your Products/Services
• Add A Word
• Break It Up

Natural: Keeping it natural is common sense. If it doesn't read right to you, it won't to your reader Don't feel compelled to add in keywords to meet some quantitative measure.

Keyphrases: "DON'T use keyphrases to describe your own products or services. Instead, use them to describe what your product or service is not, or what it is similar to or what it is better than."

Add: "The phrase "web design for small business" seems out of place because, most often, we would use the plural term (small businesses) when we were writing. To correct the problem, just add a plural word to the end of the phrase. Perhaps you might talk about web design for small business startups or web design for small business owners. "

Break: "One keyphrase I had to work with was "Texas Hill Country real estate." That would get pretty cumbersome if it were left as it is seen there. But by breaking it up with some punctuation, it sounds perfectly natural. Here's how it can be done."

There is no more beautiful place than the Texas Hill Country. Real estate listings in this area are filled with stunning homes that …

Note that the search engine will not notice the period. It will consider the phrase to be coherent.

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Always remember that you are writing to the reader (while considering how the search engine reads).