How to Use RSS on Your Site

RSS, accoding to this author, is "... this decade's answer to business-to-consumer (B2C) e-mail; ..."

There are various creative ways to utilize RSS feeds on your site. A few suggestions from this article make the point. They include:

• Blog and article comments.
• Errata sheets.
• Shipment tracking.
• Newly released and sale items.
• Updated user agreements, policies, and practices.

In our clinic, we have discussed use of RSS primarily in the contextof the first item only. As with any marketing on the web, it pays to be thinking of the client and what the client needs, wants, or can use. Each of these suggestions points to a different kind of value that RSS can provide for the users.

Remember the lesson: "If you help your clients, they will help your business!"