Banned or Penalized by Google?
If you do something on your site that gets you penalized by Google, you have wandered off into a deep swamp! That said, you have to figure out what to do about it to repair the damage, if that is possible. Matt Cutts, the well known Google "insider" blogger, has some information about the process in this very long thread.
"First off, what’s a reinclusion request and why would you want to do one? If you’ve been experimenting with SEO, or you employ as SEO company that might be doing things outside Google’s guidelines, and your site has taken a precipitous drop recently, you may have a spam penalty. A reinclusion request asks Google to remove any potential spam penalty."
Matt provides a link to the site where you file your request, but there are a lot of important unanswered questions that you have to deal with. First of all is the question of how you know that your problem is the result of something that Google has identified as spam? Second, how do you find out exactly what behavior is considered spam so that you can fix it? Third, how long do you have to wait to get any resolution after you have cleaned up your site and filed your reinclusion request? Fourth, is there anything you can do to acelerate the process?
I read a lot of the postings on this link and found a lot of discussion and even more questions, but never really found the answers to these questions outlined above.
The lesson here is that it is important to create a clean website and to make every effort to avoid the techniques that can lead to such problems. Once you get into trouble, you have a huge task ahead of you (possibly) to get it resolved. It will absorb a lot of your time and energy under the best of circumstances, and looks like it will impact your site performance for at least six to eight months (this is only a guess!)
What are the things to avoid? Well, there is a long list, and lots of them are obvious, like hidden text, keyword spamming, etc. The activity that seems most likely to create problems for you inadvertently is the pursuit of an aggressive linking strategy that involves you with the wrong sites or generates too many links too quickly. As we have talked about in our classes many times, go after good quality links, not after sources that promise lots of links in a hurry. The other point that one might consider important is to pay close attention to whomever is implementing your link strategy. Someone you hire to help you might do a great deal of damage to your business by making a mistake.
"First off, what’s a reinclusion request and why would you want to do one? If you’ve been experimenting with SEO, or you employ as SEO company that might be doing things outside Google’s guidelines, and your site has taken a precipitous drop recently, you may have a spam penalty. A reinclusion request asks Google to remove any potential spam penalty."
Matt provides a link to the site where you file your request, but there are a lot of important unanswered questions that you have to deal with. First of all is the question of how you know that your problem is the result of something that Google has identified as spam? Second, how do you find out exactly what behavior is considered spam so that you can fix it? Third, how long do you have to wait to get any resolution after you have cleaned up your site and filed your reinclusion request? Fourth, is there anything you can do to acelerate the process?
I read a lot of the postings on this link and found a lot of discussion and even more questions, but never really found the answers to these questions outlined above.
The lesson here is that it is important to create a clean website and to make every effort to avoid the techniques that can lead to such problems. Once you get into trouble, you have a huge task ahead of you (possibly) to get it resolved. It will absorb a lot of your time and energy under the best of circumstances, and looks like it will impact your site performance for at least six to eight months (this is only a guess!)
What are the things to avoid? Well, there is a long list, and lots of them are obvious, like hidden text, keyword spamming, etc. The activity that seems most likely to create problems for you inadvertently is the pursuit of an aggressive linking strategy that involves you with the wrong sites or generates too many links too quickly. As we have talked about in our classes many times, go after good quality links, not after sources that promise lots of links in a hurry. The other point that one might consider important is to pay close attention to whomever is implementing your link strategy. Someone you hire to help you might do a great deal of damage to your business by making a mistake.
Labels: problems
posted by RGMyers at 8:26 AM
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