Internet Marketing is Marketing!
"I often find myself talking to people who still believe ranking at search engines is all about some technical voodoo done to Web pages. I try to explain doing some basic tech-tweaking to Web pages to get them indexed isn't difficult, but getting a decent top 10 rank is. And there's this kind of astonishment from them when they discover that instead of instantly wanting to talk about technology, I first want to discuss marketing.
... So talking to anyone who seems to believe that ranking at search engines is still something you achieve via a technical process, I'm sorry, but get real!"
Here is a realistic look at what it takes to succeed in Internet Marketing. It is not a technical issue. You cannot "tweak" the pages on a website and make it an effective marketing tool without doing the basic work of making the site itself an effective marketing instrument.
In my discussions with clients about their sites, I emphasize that they are entering a publishing business. In order to succeed, they have to publish useful information the web.
In addition, they really need to look first at the competitive arena that they are entering. Every search result is a competition for attention. If you are competing against sites that have done a good job positioning themselves, you are going to have to work harder to compete effectively than if you are competing against sites that do not understand the basics of search engine operations.
No matter how much I emphasize these points, the client does not seem to begin to understand the requirements until it is time to begin adding information to the site. That is when the realization hits home. Success in this business results from persistent and effective work on the site, not magic tricks!
... So talking to anyone who seems to believe that ranking at search engines is still something you achieve via a technical process, I'm sorry, but get real!"
Here is a realistic look at what it takes to succeed in Internet Marketing. It is not a technical issue. You cannot "tweak" the pages on a website and make it an effective marketing tool without doing the basic work of making the site itself an effective marketing instrument.
In my discussions with clients about their sites, I emphasize that they are entering a publishing business. In order to succeed, they have to publish useful information the web.
In addition, they really need to look first at the competitive arena that they are entering. Every search result is a competition for attention. If you are competing against sites that have done a good job positioning themselves, you are going to have to work harder to compete effectively than if you are competing against sites that do not understand the basics of search engine operations.
No matter how much I emphasize these points, the client does not seem to begin to understand the requirements until it is time to begin adding information to the site. That is when the realization hits home. Success in this business results from persistent and effective work on the site, not magic tricks!
Labels: writing copy
posted by RGMyers at 10:27 AM
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