Google | Fuzzy maths | Economist.com
Unfortunately, I think this link will require a login. If you have a subscription to The Economist, it makes a great read.

"Danny Sullivan, the editor of Search Engine Watch, an online industry newsletter, ranks Google as the best search engine, Yahoo! as second-best, Ask (the re-named Ask Jeeves) third, and Microsoft's MSN last among the big four. Google's share of searches has gone up almost every month of the past year. Including those on AOL, an internet portal that uses Google's search technology, Google had half of all searches in March. Excluding AOL, the figure was 43%. This is why people "google" rather than, say, "yahoo" their driving directions, dates and recipes. "
This article is a great overview of Google and where it is in the marketplace right now. The authors talk about how dominant Google is in the search engine space, but also cover the expansion of services that Google keeps introducing and the impact that has on their performance and their reputation.
In addition to its dominance of the search engines, its market performance is also a tribute to its success:
"These two interlocking “engines”—the search algorithms coupled with the advertising algorithms—are the motor that powers Google's growth in revenues ($6.1 billion last year) and profits ($1.5 billion), as well as its $117 billion market capitalisation."

"Danny Sullivan, the editor of Search Engine Watch, an online industry newsletter, ranks Google as the best search engine, Yahoo! as second-best, Ask (the re-named Ask Jeeves) third, and Microsoft's MSN last among the big four. Google's share of searches has gone up almost every month of the past year. Including those on AOL, an internet portal that uses Google's search technology, Google had half of all searches in March. Excluding AOL, the figure was 43%. This is why people "google" rather than, say, "yahoo" their driving directions, dates and recipes. "
This article is a great overview of Google and where it is in the marketplace right now. The authors talk about how dominant Google is in the search engine space, but also cover the expansion of services that Google keeps introducing and the impact that has on their performance and their reputation.
In addition to its dominance of the search engines, its market performance is also a tribute to its success:
"These two interlocking “engines”—the search algorithms coupled with the advertising algorithms—are the motor that powers Google's growth in revenues ($6.1 billion last year) and profits ($1.5 billion), as well as its $117 billion market capitalisation."
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