Are You A Link Whore?

Eric Ward is a well known expert on linking tactics and his latest article talks about some of the tactics that companies are using to enhance their linking relationships. He is clear in condemning all these tactics.

"It's because these tactics make the web experience worse and simply don't work."

He does concede that some of the tactics he disapproves of will have a short-term impact on ranking, but his position is that they are not constructuve or beneficial over the long term.

His position is consistent with what we have been preaching in the Internet Marketing Clinic for years, which is, "put good content on your site that people will want to see and you will succeed." His advice is cast specifically in terms of linking strategies, but the basic idea is that practices that make sense andprovide value to web users will prove to be the best for the long term success of your site.