Sphere: A New Approach to Blog Search
A new blog search engine is coming out in beta which has generated some favorable comment in several notable locations.
"Sphere takes a new approach to blog search, looking at three critical variables to understand both individual blog posts and the nature of the blog they appear on. As with web search, Sphere attempts to understand link structures, who's linking to whom, and what are the quality of the links. Crucial to this analysis is an attempt to understand who's starting or leading discussions in contrast to those bloggers who are simply commenting on existing conversations.
Sphere also looks at meta data, things like posting frequency, lengths of postings, and other non-keyword related data.
And finally, Sphere's algorithm content does some heavy lifting with semantic analysis of blog postings."
This article by Chris Sherman, an always reliable and authoritative source, goes into much more detail about the featues of the new engine and how it is intended to solve parts of the relevance issue. In following up on this story, I also went to the home page of Sphere and found other links to comments in other search engine blogs. I was not able to explore the engine myself, as their server is presently overloaded by the response they have received, and they have closed off access temporarily. I did learn a lot by following the other links, which I recommend to all who might be interested in more detail.
What I found interesting about this whole discussion in these various locations is the insight that it provides to how search engines must approach the problem of determining relevance for their search results. All search engines are wrestling with this problem as the Internet continues to expand, and the solutions that this talented group of developers come up with will be echoed in the solutions that other search engine developers employ in their engines. No one has the complete answer yet, of course, but, as we progress up the learning curve, the steps that one group finds to be successful will be copied by all the others.
For webmasters and business owners trying to keep up with effective marketing on the web, understanding the direction that developers are moving with their algorithms is the best route to success in the competitive Internet arena.
As always, the basic message is to provide good content to the audience on the web. Remember that what all the developers are trying to find and deliver is the best content that they can locate to deliver to their users. If you consistently provide that, the search engines developers who find the best algorithm will be more and more likely to prefer your content to other content offered by less effective marketers. All the techniques that we teach in our Internet Marketing Clinic are simply ways to communicate more efficiently with the search engines to let them know that your content is truly the best they will find!
"Sphere takes a new approach to blog search, looking at three critical variables to understand both individual blog posts and the nature of the blog they appear on. As with web search, Sphere attempts to understand link structures, who's linking to whom, and what are the quality of the links. Crucial to this analysis is an attempt to understand who's starting or leading discussions in contrast to those bloggers who are simply commenting on existing conversations.
Sphere also looks at meta data, things like posting frequency, lengths of postings, and other non-keyword related data.
And finally, Sphere's algorithm content does some heavy lifting with semantic analysis of blog postings."
This article by Chris Sherman, an always reliable and authoritative source, goes into much more detail about the featues of the new engine and how it is intended to solve parts of the relevance issue. In following up on this story, I also went to the home page of Sphere and found other links to comments in other search engine blogs. I was not able to explore the engine myself, as their server is presently overloaded by the response they have received, and they have closed off access temporarily. I did learn a lot by following the other links, which I recommend to all who might be interested in more detail.
What I found interesting about this whole discussion in these various locations is the insight that it provides to how search engines must approach the problem of determining relevance for their search results. All search engines are wrestling with this problem as the Internet continues to expand, and the solutions that this talented group of developers come up with will be echoed in the solutions that other search engine developers employ in their engines. No one has the complete answer yet, of course, but, as we progress up the learning curve, the steps that one group finds to be successful will be copied by all the others.
For webmasters and business owners trying to keep up with effective marketing on the web, understanding the direction that developers are moving with their algorithms is the best route to success in the competitive Internet arena.
As always, the basic message is to provide good content to the audience on the web. Remember that what all the developers are trying to find and deliver is the best content that they can locate to deliver to their users. If you consistently provide that, the search engines developers who find the best algorithm will be more and more likely to prefer your content to other content offered by less effective marketers. All the techniques that we teach in our Internet Marketing Clinic are simply ways to communicate more efficiently with the search engines to let them know that your content is truly the best they will find!
Labels: blogs
posted by RGMyers at 10:24 AM
0 Comments:
Post a Comment
<< Home