Your FAQ Page - A Sales Tool? You Bet!
Here is a great little article explaining how to make better use of your FAQ (Frequently Asked Questions) page on your web site.
This is a good article because it not only tells you what you should do to improve your page, it provides examples that illustrate the principle! This is the kind of detailed help that is most beneficial to web developers who are struggling to learn how to apply sound marketing principles to their own web sites. I definitely recommend treading this article!
The sole additional comment that I might make here is that it would be good practice to insert a link in the answers to another relevant page on your web site. I did not see that suggestion in the article. This kind of linking can add additional strength to your answer if there is more detail available elsewhere on your site, and will also add linking value to your pages, further helping to boost your page rank on important concepts. Remember in doing so that the anchor text for the link is adding ranking significnce to the page the link is pointing to!
"The FAQ page... a standard addition to almost any site. It usually lists questions customers ask on a regular basis, and the answers to those questions. But what befuddles me is that hardly any sites I've visited use this page as a sales tool.
Did you think of that? If not, you're losing out on the use of some valuable real estate! FAQ pages are generally well-trafficked areas of your site. With just a few adjustments, your FAQ page could become one of your leading sources for sales conversions."
This is a good article because it not only tells you what you should do to improve your page, it provides examples that illustrate the principle! This is the kind of detailed help that is most beneficial to web developers who are struggling to learn how to apply sound marketing principles to their own web sites. I definitely recommend treading this article!
The sole additional comment that I might make here is that it would be good practice to insert a link in the answers to another relevant page on your web site. I did not see that suggestion in the article. This kind of linking can add additional strength to your answer if there is more detail available elsewhere on your site, and will also add linking value to your pages, further helping to boost your page rank on important concepts. Remember in doing so that the anchor text for the link is adding ranking significnce to the page the link is pointing to!
"The FAQ page... a standard addition to almost any site. It usually lists questions customers ask on a regular basis, and the answers to those questions. But what befuddles me is that hardly any sites I've visited use this page as a sales tool.
Did you think of that? If not, you're losing out on the use of some valuable real estate! FAQ pages are generally well-trafficked areas of your site. With just a few adjustments, your FAQ page could become one of your leading sources for sales conversions."
Labels: optimization, writing copy
posted by RGMyers at 12:23 PM
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