Search Engines Have More Than Twice the Conversion Rate of Other Acquisition Sources, According to WebSideStory

A new report confirms the importance of creating your community for your web site. This article cites a conversion rate of 2.3 percent for sites found through search engines, compared to a rate of 0.96 percent for othersources such as banner ads, affiliate marketing links, shopping search engines and other referring links.

However, direct navigation achieves a conversion rate of 4.23 percent. Direct navigation basically means boookmarks, which reflects good old fashioned branding and customer loyalty.

See our materials from our clinic for more thoughts on community management and what it can do for your business.