Optimized Pageload Time Increased CTR & Income

Here is a post describing an improvement in site performance related to speeding up load times for the site pages. In this posting, the speed increase is related to moving to a different server, but other comments in the thread refer to page size. Our recommendation in the clinic has always been to keep your total page sizes below the 65k limit, but holding your size below that can pay benefits. A later post in this thread refers to page sizes as low as 10k! This places a real premium on keeping pages clear of unnecessary graphics and other "appearance-enhancing" effects! Also, any graphics that are used should be analyzed for what they contribute to the page message, and optimized effectively before posting to the page. (Viewing this thread will require login to Webmaster World,a free registration.)

"I've been around Adsense, and here long enough to know that fluctuations in clicks, ctr etc can be caused by almost anything, and jumping to conclusions is a pointless excercise.
However, I have made one change to my website that seems to have made a difference to all of the above, and a subsequent rise in income.
Most of my site visitors are in the US, but as I'm located in the UK so was my web hosting. I figured it didn't really matter where the host was. I have recently moved hosting to the US for a variety of reasons including the fact that most of my visitors are there, and it just might give them a faster load time to the pages. I guess that the pages load faster in the US now - they are certainly loading faster here.
Interestingly enough, the effect was immediate once the domain had transferred. ctr and clicks went up. I've always kept the pages minimalist so as to provide faster loading times - especially the main index page. If the assumptions are correct, then it would appear that the load times are pretty crucial to if a visitor stays, and if they click or not! "