Just Googling It Is Striking Fear Into Companies - New York Times

"'Google is the realization of everything that we thought the Internet was going to be about but really wasn't until Google,'..."

The New York Times writes about the impact that Google is having on all businesses, and how Wal-Mart, the country's largest company registers concern about the threat that Google poses to their business.

What does this mean to us, webmasters and small business owners who are working to make the Internet an effective marketing tool for our businesses? It means that the tools we are attempting to utilize for the expansion and growth of our businesses are becoming more and more powerful and significant for all businesses. It means that the techniques we learn in improving our own sites, and those of our clients, have a broader and broader reach and impact every day, and that the trend will continue for the foreseeablee future.

It means that the time we spend learning to improve our web sites will pay us great dividends if we do the job right. Learn the lessons well, and be persistent in your application of them.