Business that works on the web!

"A clever little business that provides a useful product in an efficient manner to the widest possible variety of potential customers. "

The editor of SmartComputing describes a small business that is successful on the Internet, and sums up the principle concepts very nicely. Note the terms he used; "useful", "efficient", "widest possible variety". These are the elements of successful businesses anywhere, and even more so on the web.

His editorial is titled, "Building The Digital Cottage", as in "cottage industry". Most of us who are working on our businesses should relate to this description. We are all cottage industries. We are niche players, looking for the niches in the environment that we can exploit to produce an income for our businesses. We are not the people who have big budgets to create elaborate web sites. We are always looking for those opportunities to benefit by utilizing the techniques that bigger companies overlook. The size and continuing growth of the Internet as a phenomenon in today's world provides many such opportunities for those of us who are quick enough and energetic enough to capitalize on them.