Continuing march of the Internet!
Excerpts from the article:
"... The internet is working wonders in raising standards. Good and honest firms should benefit most...."
".. But it is also intensifying competition. Today, window shopping takes place online. People can compare products, prices and reputations. They can read what companies say about products in far greater detail, but also how that tallies with the opinions of others, and most importantly of all discover what previous buyers have to say. Newsgroups and websites constantly review products and services..."
"... Ford is finding that eight out of ten of its customers have already used the internet to decide what car they want to buy—and what they are willing to pay—even before they arrive at a showroom..."
"... Many people now spend as much time surfing the web as they do with television, magazines or newspapers..."
"... It is true that the vast majority of people still go to shops for most purchases (though online sales continue to grow). Before doing that, however, most have used the internet. More than 90% of people aged between 18 and 54 told America's Online Publishers Association in a survey that they would turn to the internet first for product information..."
"... And soon this facility will be available not just on PCs at home or work, but on mobile phones. At a touch, consumers will be able to find a local store and then check the offers from nearby outlets even as they browse the aisles, or listen to a salesman..."
A new article in the current issue of The Economist re-emphasizes for us the importance of the Internet to business, and takes a look ahead at now much more important it will continue to become as technology advances. The information in this article resonates with that I covered in our last class pointing out how many people research products on the Internet for extended periods of time before actually closing a sale, and how many of those sales take place off-line, where they don't show up in eCommerce statistics! In other words, the growth we are seeing in Internet sales, which is remarkable, actually understates the significance of the Internet experience for business!
"... The internet is working wonders in raising standards. Good and honest firms should benefit most...."
".. But it is also intensifying competition. Today, window shopping takes place online. People can compare products, prices and reputations. They can read what companies say about products in far greater detail, but also how that tallies with the opinions of others, and most importantly of all discover what previous buyers have to say. Newsgroups and websites constantly review products and services..."
"... Ford is finding that eight out of ten of its customers have already used the internet to decide what car they want to buy—and what they are willing to pay—even before they arrive at a showroom..."
"... Many people now spend as much time surfing the web as they do with television, magazines or newspapers..."
"... It is true that the vast majority of people still go to shops for most purchases (though online sales continue to grow). Before doing that, however, most have used the internet. More than 90% of people aged between 18 and 54 told America's Online Publishers Association in a survey that they would turn to the internet first for product information..."
"... And soon this facility will be available not just on PCs at home or work, but on mobile phones. At a touch, consumers will be able to find a local store and then check the offers from nearby outlets even as they browse the aisles, or listen to a salesman..."
A new article in the current issue of The Economist re-emphasizes for us the importance of the Internet to business, and takes a look ahead at now much more important it will continue to become as technology advances. The information in this article resonates with that I covered in our last class pointing out how many people research products on the Internet for extended periods of time before actually closing a sale, and how many of those sales take place off-line, where they don't show up in eCommerce statistics! In other words, the growth we are seeing in Internet sales, which is remarkable, actually understates the significance of the Internet experience for business!
Labels: search behavior, statistics
posted by RGMyers at 10:02 AM
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