Half Of Top Advertiser Web Sites Don't Fully Optimize!

"The role of the Internet in business-to-business sales and communications continues to expand. According to eMarketer, 71 percent of business leaders use the Internet to gain information about industry sectors. As part of the study, Oneupweb listed four key trends it believes will compel these companies to use search engine optimization. These are: the growth of business-to-business online shopping; the role played by search engines in research-driven business-to-business purchases; the overall growth of the online marketplace; and the growth of search engine optimization itself, which will make optimization all the more important as businesses jockey for position in certain sectors. "

In an article that points out the deficiencies in optimization for major web sites, the author closes with encouraging news about the importance of optimization to the marketplace.

What this report seems to indicate is that the top sites are spending their money on PPC ("Pay Per Click") marketing instead of on site optimization. This is great news for us because it means that we can compete effectively with the big sites for positions in the organic results listings. As we have cited in other reports, searchers exhibit a 60-40% preference overall for what they find in the organic listings! This preference shifts to 70% for users of Google!