Information source about internet business!
"If your company does not have a person in charge of multichannel strategy and projects, you're going to be left in the dust in 2010. True. This is our opinion, but many leading retailers have elevated executives from the online organization to broader roles with titles like VP Multichannel Programs, VP Multichannel Marketing, and GMM Multichannel Merchandising."
Forrester is a research organization that provides some very high-priced (at least by the standard of my budget!) information reports of interest. More in line with what I can afford, they also offer a free newsletter where I find a lot of useful information.
In everything I have read, the internet is a phenomenon that businesses cannot afford to ignore. Sales, which are only one measure of the importance of the medium, are increasing every quarter at huge rates of growth.
For the visitors to my web site, the significance is that small businesses do have a chance to compete in this marketplace. There is a niche that an effective strategy can get you into!







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