High Rankings Advisor: Optimize or Advertise? - Issue No. 110
The latest issue of a newsletter that I read regularly addressed the question of "when and whether" to use PPC (Pay Per Click) to boost your traffic. They provided a good set of criteria for making the decision.
In the list below, items 1 and 6 would give you reasons to avoid PPC. The other items might cause you to consider making an investment in some paid advertising. The newsletter, of course, provides more discussion on each point.
(1) Limited Ad Budget
(2) Website That Can't Be Modified
(3) Need Immediate Results
(4) Guaranteed Top Placement
(5) Need To Control Ad Content or Timing
(6) Ad-Adverse Audience
In the list below, items 1 and 6 would give you reasons to avoid PPC. The other items might cause you to consider making an investment in some paid advertising. The newsletter, of course, provides more discussion on each point.
(1) Limited Ad Budget
(2) Website That Can't Be Modified
(3) Need Immediate Results
(4) Guaranteed Top Placement
(5) Need To Control Ad Content or Timing
(6) Ad-Adverse Audience
posted by RGMyers at 12:12 PM
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