Common-sense Search Engine Optimization

"... basically all engines appreciate the same things that real people look for in a Web site:

• A simple, cleanly coded design.
• Well-thought-out, intuitive navigation.
• Well-written, descriptive copy.
• Titles and Meta tags that help identify relevant keyword phrases .
• Links that accurately describe what can be found at the site. "
  
  

Here is some good advice from a search engine professional! As we say in our classes, "Content is King!" If your site really provides something of value to the people browsing the internet, you will be rewarded with the attention you seek.

Everything we talk about in our classes is consistent with this simple advice. There are things that can be done to enhance the ability of the search engines to interpret the page content and determine what the page is really about. For example, keywords should be utilized within the content, as well as in the Meta tags, links should make use of keywords to emphasize the importance of the keywords to the linked page, variations on important keyword terms can help to capture more of the interested searchers, etc., but these things are all refinements of the simple message, "Provide good content!"