Google Bombing illustrates value of keywords in links!

Using keywords in "anchor text" for your links will give you ranking on the term. The best illustration I know of is typing "miserable failure" into Google. The first page that comes up is the biography of George W. Bush (yes, that's the one, our esteemed leader in the White House!) You get the association?

How did this happen? Someone figured out how the Google engine values the text in links and got a lot of people to create links on their sites from the term "miserable failure" to the biography of W. After this scheme caught on with his admirers(?), many, many links later, the bio achieved its ranking in the Google results.

This should help you remember the concept and learn how to apply it to your own site to boost your page rank in beneficial ways!